Keith has given us the task of checking out The West Australian and to blog about a PR article in it. As I skimmed through the pages, it became clear that a great deal of today's material was PR related. I could have talked about Polair, or Coeliac Awareness Week, but decided to let World's Greatest Shave take the stage. Why? well, it's something I have a passion for.
Personally, I was disappointed by the lack of coverage in today's paper. Perhaps there was far more promotion/publicity in the lead up. The official day was yesterday, but I will be involved tonight. The West published a small report and showed a photo of some of its staff, who participated in the event.
Our friend, Christian, has been growing his hair since the shave last year! When I first met this middle aged man, he was as bald as Keith! We have watched him transform in to looking like a mid life crisis rock star, in the past 12 months.
What has impressed me about Christian has been his commitment to doing this. He has been the victim of ridicule , with his abundance of long curly hair, but he has been able to use that to his advantage. This has helped him to create himself as a PR vehicle for WGS for the entire 12 months. He takes great pride in letting everybody know why he has his mane.
Tonight we are having a party to support Christian and his cause. Hopefuly there will be a huge turnout to watch him have his head shaved, and hopefully raise much needed funds, as well as making people aware of this awful disease.
Much like that "for the cost of a cup of coffee" feeling we get when we donate to charities, being there for Christian will make us all feel part of this huge campaign.
Well written Therese, you have written this with alot of passion.
ReplyDeleteI agree with you that the coverage for the Greatest Shave was not great enough. It is a very good cause though and I think that what your friend Christian has done is great.
Well written.
I love how everyone gets into this great cause, either shaving their hair off or dying it or donating - it's great to see.
ReplyDeleteMy housemates boyfriend's 20 year old brother was diagnosed with leukemia last year and is now thankfully in remission. His older sister, who had long beautiful red curly hair, shaved it all off last week and managed to raise a whopping $10k. I am in absolute her of her efforts and she actually looks really cute with a shaved head.
Awesome blog T! And Christian should be very proud of himself
well done T, yes, on reading the paper there are a great deal of articles on PR and more so on awareness campaigns, well done.
ReplyDeleteAwsome blog Therese! and i agree i didn't even know it was greatest shave day - what does that say about spreading awareness?
ReplyDeleteAND i watch t.v and read the newspaper!